When talking about Ronaldo, we cannot ignore striker Al Nassr who bought the audio-visual group COFINA, one of the important corporations in his home country of Portugal, for 56.8 million euros. It is important to know that COFINA is in control of CMTV, the cable television channel with the most viewers in Portugal, and Correio da Manha, a daily newspaper with a large readership in the country. In other words, as a major shareholder in COFINA, Ronaldo has become a media tycoon in the truest sense of the word.

However, the above investment seems to be nothing compared to Ronaldo’s recent investment, which is described as the Portuguese star’s largest and most important investment ever. . More specifically, Ronaldo has contributed a huge amount of capital estimated to be up to hundreds of millions of euros for the WHOOP brand. Founded in 2012, WHOOP is headquartered in Boston, USA and has raised more than 400 million euros in investment capital to launch devices to improve health and fitness as well as labor performance. human. One of WHOOP’s favorite products is a wearable device that helps collect and analyze data about users’ sleep, exercise and health.

Will Ahmed, founder and CEO of WHOOP excitedly said: “We are very proud to have a partnership with Cristiano Ronaldo. He is a living testament to the relentless pursuit We look forward to collaborating with Ronaldo to share unprecedented insights into his training and recovery methods. Together, we will announce exciting product collaborations to enhance user experience”.

According to Ahmed, WHOOP will expand its scope of operations to a series of different countries in the near future such as Saudi Arabia, Qatar, Kuwait, Bahrain, Israel, South Korea… With the above capital contribution, Ronaldo has joined the list of WHOOP’s list of large investors such as Patrick Mahomes, Michael Phelps, Eli Manning, Rory McIlroy. Cristiano Ronaldo shared: “WHOOP has had a transformative impact on my life both on and off the field. I am honored to join WHOOP as an investor. I wear WHOOP gear when I workout, sleep, and recover. This is one of the most important tools that has helped me improve my fitness and manage my health. I look forward to working with WHOOP to continue raising the standards of consumer devices.”

In some ways, this is considered Ronaldo’s response to Messi after Messi competed in the bottled water business with CR7. Messi recently revealed the name of his new drink brand: Más+ by Messi. In a short video promoting this drink, Messi wrote: “I am very happy to reveal the name of my new drink: Más+ by Messi. This name represents the meaning of my life and career. always aim for: more meanings. I believe we can always contribute a little more, and I have achieved more than I thought thanks to positive thinking.”